The essential tools to automate your B2B prospecting in 2025

B2B prospecting has become a real playground for automation experts. In 2025, those who perform are those who know how to combine the right tools with a solid strategy. To help you build a prospecting workflow, Prospilot provides you with a complete and up-to-date selection of the most efficient tools.

1. Targeting the right prospects

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First and foremost, you need to know who to prospect. Here are the best ways to identify qualified leads:

• LinkedIn: the base, accessible to all.
• Sales Navigator: powerful, but sometimes too broad and expensive.
• Societeinfo.com: very effective for targeting French businesses.
• Pharow: French advanced targeting platform.
• Bizzy: the must-have for Belgium.
• Pappers: free and rich in corporate legal data.

2. Retrieve information automatically

Now it's time for automation and data recovery:

• PhantomBuster: to automate simple to moderate tasks.
• Octoparse: advanced scraping solution.
• Webscraper.io: Intuitive Chrome extension.
• InstantDataScraper: scraping accessible to everyone.
• Google CSE: custom search engine.
• Make: very powerful no-code automation.
• N8n: the most comprehensive open source automation tool.

3. Segmenting your data like a pro

A clean and well-structured database is essential:

• Google Sheets or Excel: for manual, but challenging, segmentation.
• Looker Studio (ex Google Data Studio): to visualize and use your data.

4. Enrich your prospecting files

Do you have names but no emails? These tools help you complete your lead files:

And to go even further:

• BetterContact
• FullenRich: cascading enrichment.

5. Clean up your database

Improve your deliverability with these cleaning tools:

• Prospeo.io: to enrich and clean.
• Bouncer
• NeverBounce
• ZeroBounce
• Scrubby: the only tool dedicated to catch-all domains.

More and more, AIs can help you clean up data

6. Launch your prospecting campaigns

It's time to automate your sequences:

7. Track and analyze your KPIs

What can't be measured doesn't improve:

• Opening rate: depends on the object, the deliverability, and the quality of the database.
• Bounce rate: indicator of the cleanliness of your base.
• Rate of qualified appointments generated: measures real efficiency.
• 👉 Number of quotes sent: this is the final ROI.

8. Manage your leads in a CRM

Centralize and structure your commercial relationship:

• HubSpot: very complete free version.
• Pipedrive: simple, efficient, affordable.
• Sellsy: CRM + billing management.

9. Triple your results with an expert

Do you want to go faster, avoid mistakes, and scale up?

👉 Call on Prospilot :

• Multichannel prospecting specialists
• Creating automated workflows
• Performance monitoring and iterations

Conclusion

In 2025, automating B2B prospecting is more accessible than ever. Whether you are a beginner or already well equipped, this list gives you the keys to significantly improve your results.

But if you want to move up a gear, Prospilot helps you create an efficient, human, and scalable lead machine.