No more meetings with prospects by delegating

Developing your business: A matter for professionals!

Developing your business necessarily involves prospecting. Whether digital or not, this step is essential for a growing business.

First, your company is an expert in its field, which is what gives it added value.

In the same way that you entrust:

• Your accounting to an accountant
• The creation of your logo to a graphic designer
• The development of your website to a web developer

This is why you must entrust your prospecting.

We often cite the example of the baker:

“We all have the bread recipe, and yet we all buy it from the baker.”

So why entrust its commercial development?

For obvious reasons to:

• Time saver
• Quality gain
• Mental load
• Cost

Finally, your commercial development is the fuel for your business. He will pay the bills at the end of the month. So you need to have a real long-term strategy and you are not really allowed to make mistakes.

Why is developing your business a matter for professionals?

Developing your business commercially takes time.

When you're prospecting, regardless of the channel, the first lead will tell you to contact them again next week. You will then have to set a reminder to contact him again.

The second prospect will tell you that they are working with a competitor. You will then have to have the commercial reflex to get him to talk in order to detect possible weak points and try (subtly) to attract the prospect to you.

And above all, you will have a multitude of prospects who will tell you:

• not be interested,
• not be available,
• What to see this or that subject with another collaborator

Now, we are only talking about the hooking phase. Too many times, we have seen our customers succeed in talking to the right person, only to then ruin the first meeting with the prospect.

Why?

Because a good discovery meeting (an R1 in commercial language) needs to be prepared and is a technical sequence.

You have to know how to subtly ask the right questions to your interlocutor. A good question will make it clear what you need. This will then help you to formulate your value proposition in line with the expressed need and then get a green light.

And all these commercial subtleties can be worked on and improved. However, you have the right to ask yourself the question

Do I still have to prospect?

Of course!

As we often say, there is no better seller than you! Because you created your business, you have it in your guts, you will know how to sell yourself.

What we're saying is that prospecting is not the time when you, as a manager, make the most of your business. On the other hand, positioning yourself in an appointment in front of qualified prospects is very relevant. As long as you master a minimum The basics of selling.

On that, if there is a problem, you can count on us!

The advantages of entrusting your prospecting to develop your business

Prospecting takes time, and prospecting is a matter of tenacity. Your commercial development depends on your ability to be consistent over time.

A prospect who sees that you are relaunching him regularly, without being too pushy, understands that you really want to work with him.

In addition, prospecting experts will be able to target your prospects well, which will end up bearing fruit.

We very regularly see targets who end up making appointments with our customers, more than a year after the first contact.

And it must be admitted, you will be more effective at doing what you know how to do best, rather than trying to prospect where you will start by making all the mistakes that everyone makes when starting out.

So, put your knowledge of your market at the service of your commercial development, by entrusting tedious tasks to professionals in the field. Of course, our team will be happy to accompany you!

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